Dr. Anissa Broussard
I built Digital Floss so my colleagues can be seen as their authentic selves — and the patients who need them can actually find them
The Moment Everything Broke
For years as a practicing dentist, and later as a dental coach and consultant, I watched talented doctors lose themselves in marketing that didn’t represent who they truly were.
Some were creating beautiful, heartfelt content — that literally nobody saw. Gorgeous videos with 200 views. Authentic posts that never reached beyond their existing patients. All that heart, wasted because there was no strategic system to get it seen.
Others were buried under stock photos and generic captions that could belong to any practice. The authentic doctors — the ones with real compassion, genuine skill, and deep purpose — were invisible to the patients who needed them most.
And then there was the worst part: I watched practices spend thousands of dollars trying to get new patients by offering discounts and gimmicks. “Free exam!” “50% off whitening!” “New patient special!”
It was a broken system. They were training patients to shop on price instead of value. Attracting the wrong patients. Devaluing their own expertise. And still struggling to fill their chairs with people who actually appreciated their care.
I was tired of watching my colleagues choose between marketing that had either heart with no views, traffic with no soul, or discounts that attracted patients who didn’t value their expertise.
The "Enough Is Enough" Moment
After figuring out how to get 50 patients a month through social media, doctors started asking for help. I began teaching Facebook marketing, which led me to Russell Brunson’s original Inner Circle where I spent eight years learning directly from him.
I was featured in Expert Secrets, built the Brick and Mortar Funnel Framework, and spoke at Funnel Hacking Live.
In 2023, during a small private mastermind with Russell and Dr. Benjamin Hardy (author of 10X Is Easier Than 2X), I presented a challenge: my coaching clients were ready to scale — but had no idea how to get patients without discounts. They were invisible online while other doctors with less education, experience, or credibility stayed fully booked.
I was holding knowledge that could transform dental practices, while my colleagues were drowning trying to figure it out alone.
That’s when I heard the whisper: “If not me, then who?”
That day, I decided to launch Digital Floss.
Here’s what makes Digital Floss completely different:
We create emotional content that connects with people — then deploy it through strategic lead generation funnels that get your content seen by 40,000-50,000 people per month.
But we don’t stop there. We also:
- Train AI algorithms so Google AI, Claude, Gemini, and ChatGPT recommend YOUR practice
- Integrate AI agents that handle booking and lead generation completely
- Deliver very low-cost leads that actually convert
- Use our omni-present multi-platform strategy to organically push you to the top of Google
- Provide a powerful CRM integrated with your PMS so you see actual ROI from every campaign
Heart + Strategy + AI + Automation — all working together to attract the RIGHT patients without discounts or gimmicks.
Our process:
One hour on a call where we listen to your stories. We fly to your practice and capture authentic moments. Then we deploy it strategically — getting your content seen by tens of thousands while AI handles the booking.
No more guessing what’s working. No more staff overwhelmed with follow-up. No more discounts. You get real data on real revenue from patients who chose you for your expertise, not a coupon.
What we deliver:
Professional video production • Social media management • Website design & SEO • AI algorithm training • Strategic lead generation funnels • AI booking agents • CRM/PMS integration • Geographic exclusivity
The results:
80% of clients rank #1-2 on Google Maps organically • Recommended by ChatGPT, Google AI, Claude, and Gemini • 40,000-50,000 monthly views per client • Very low-cost leads that convert • Measurable ROI • 97% client retention
Where We’re Headed Next
We’re expanding to deliver even greater solutions for our clients.
We’ve already fully integrated DentalFlix as an education partner to provide complimentary education — helping with the operational side of practice so you can scale what’s working. Because great marketing without great operations creates chaos.
We’re building out AI voice agents to assist with scheduling unscheduled treatment, lead nurture, and AR recovery. This doesn’t just improve cash flow; it creates an unlimited marketing budget, increases EBITDA, and puts more money back into the practice.
