Sam Rockwood
Fixing How Dentistry Gets Paid
The Moment Everything Broke
Dental offices were waiting weeks to get paid by check or giving away a percentage of their revenue to virtual credit cards. Staff spent hours every week chasing payments and manually reconciling claims across different systems. Everyone knew it was inefficient, yet the system kept running the same way.
Dental offices were doing hours of work just to get paid what they were already owed.
The 'Enough Is Enough' Moment
In a single afternoon, two conversations exposed the entire problem. An insurance executive complained about the waste of printing and mailing thousands of checks. A dental office explained how they had to log into eight different payer portals just to collect EOBs. It became obvious both sides wanted the same thing. They just had no bridge connecting them.
Both sides wanted digital payments. They just had no way to get there.”
Building the Fix
Woods fixes the most frustrating part of dental insurance. Getting paid. The platform converts scattered checks, virtual cards, and portal payments into clean EFT deposits. It automatically pulls EOBs and posts payments directly into the practice management system, eliminating hours of manual reconciliation for dental teams, billing companies, and DSOs.
Where We’re Headed Next
Woods was built to become the bridge between dental offices and insurance. It starts with claim payments because that is where frustration shows up every day for dental teams. Once payments are fully digital, Woods will continue automating the insurance workflows that slow practices down and give dental staff the time and simplicity they deserve.
